american plenty -          express market - drive thru convenience
                                       
                                                        AMERICAN PLENTY
                      where you can still discover something timeless.....
        
   "nestled in a beach cottage style storefront with quality products and drive
        thru convenience our customers will feel like they are almost home"
                                          
                                         "Whole Foods" meets "Alta dena drive thru"    
                                                      -  small space with big charm  -          
               experience shopping as it was meant to be, we'll make you feel right at home
                   
The concept of a drive-thru market is long overdue.  Today convenience is not only a catch phrase but a reality for most people.  The idea of being able to stay in your car along with kids and dogs and shop for basics is not only timely it has become a necessity.  All around us today we see drive-thru retail, everything from fast-food to dry cleaners and drugstores.
 
The vision came to me when leaving the market with small children after stopping to pick up milk and bread.  I felt like I had just spent an eternity of energy and peace of mind.  By the time I finished navigating finding a parking space, walking up and down isles full of things I did not need and then waiting in line to pay…..I saw mothers just like myself beaten down and frustrated as well as nicely dressed professionals with pasta and wine looking irritated at the long lines ahead of them.  I fantasized as I drove home about the days of yore when my parents could drive-thru a dairy to get eggs or milk……and then it hit me.  The marriage of convenience with marketing is a niche that is not being done on the scale it demands.
 
More than the obvious benefit of a drive-thru, AMERICAN PLENTY will cater to all with its beach-bungalow all-American charm.  AMERICAN PLENTY will raise itself to a higher level of quality than any other convenience store open today.  With its touch of general store feeling while providing gourmet products and basic food and life-style essentials as our staples of inventory. There will be also be an edge of sophistication including fresh flowers, organic foods, produce and picnic for two to go.  When you combine the charm and quality that AMERICAN PLENTY will provide, we believe it will strategically put us in the position to appeal and provide for the broadest consumer base possible.  Understand that from the beginning of this venture we must maintain a desire to practice and initiate an environmentally sensitive business in all areas and AMERICAN PLENTY  will be green driven on all levels from design/structure to products we carry and company contribution.
 
In conclusion I would be remiss in not mentioning the success of Southland Corporation’s 7-ELEVEN stores and the current crop of Famima stores opening across Southern California.  They are a testament to the demand for smaller convenience stores and their success is proof positive if you build it they will come.  AMERICAN PLENTY will step on the shoulders of traditional convenience stores and old school drive thru dairy's while aiming higher with a more current and better version to meet the demands of the modern savvy customer who can and will shop where they feel good, get what they want and save time while they are doing it.  We will revolutionize this industry with high quality foods and lifestyle items.  The potential for franchising this concept is enormous and a smaller version simply called "plenty"without the drive-thru is a perfect fit within hotels and strip malls allowing for a two tiered business model depending on needs and location. Starbucks coffee rolled out twelve hundred drive-thrus, keep in mind that the world’s largest coffee chain once shunned the drive-thru concept. Eventually they could not ignore the customer’s desire for comfort and convenience.  They have also stated that drive-thru locations post higher first year sales averaging about $1million compared to roughly $715,000 for traditional stores. One final note according to Ron Tanner, vice president of communications at the National Association for the Specialty Food Trade Inc. in New York City says "Don't expect consumers to settle anymore, their taste especially those of 25-34 year olds are increasingly turning to specialty foods ranging from organic to gourmet cheese and fine wines.  This crop of consumers is also more likely to treat themselves every day, and that alone has fueled a lot of the increase in specialty foods.
 
I am looking for start up capital in order to move this from concept stage/early development to a refined business model and convert idea into a viable business and to lay down the basic structure of the business to initiate operations.  I have dreamt of a project that will be a challenge and adventure for me and everyone involved.  I feel strongly that AP incorporates all that and more.  REVOLUTIONIZE THE CONVENIENCE STORE INDUSTRY WITH ME
For more information click on link in upper left About Us. To request an executive summary or set up a meeting please click on Contact us and complete form or email me direct at:
coolchicproductions@gmail.com 
 
 
Thank you for your interest and consideration of this exciting enterprise with a promising future. 
                                                                            Karen N. Baxter
 
On a personal note:
I have spent the past year refining and researching all levels of this business idea.  My discovery process has taken me into existing stores with drive thru, grocery or similar function to AP.  I have interviewed employees and owners to drill down and find out how things are run and what is working and what is not.  Some of this exploration has helped to determine potential challenges, costs and funds needed for everything from daily operating expenses to goods, products & necessary refrigeration/design for better in store flow and sales.  Put aside any pre conceived notions you have about “a convenience store”......at AP convenience will not equal compromise we will carry the highest quality products and lifestyle necessities.  I have tested the concept for desire and interest with many people in our target market…..there is always an over whelming positive response….the loudest coming from busy moms, single fathers and young professionals.    The cottage style speaks more of mood than bricks and mortar…..our customers will feel like they are almost home.  From its inception AP is intended to be a major enterprise not just a single store.  My desire is to do a four store roll-out from Agoura Hills to Santa Barbara and establish a strong foot print.  I understand the challenges that will come with this type of business and its unique requirements. The Southern California area is my main focus but feel the potential for store development and franchising is unlimited.  A smaller version simply called “plenty” without the drive-thru aspect allows for a two tiered business model depending on needs and location and can be placed within strip/shopping malls, hotels and a variety of destination type locations. 

Tied very close to the soul of this venture is my belief in giving back and a desire to set an example by using environmentally responsible resources in the building/design and products we carry.  Having this in mind will guarantee success because it is a whole and right approach. 
 
The above information is provided on a confidential basis
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