Some thoughts of mine on running
the perfect convenience store
I am passionate about this venture. As visionary and driver of AMERICAN PLENTY every detail from the name to the execution of our first store is a labor of love.
I bring with me 20+ years of experience in sales and marketing, including owning a retail shop in Malibu and having been recognized as a top sales producer and manager in the real estate and financial industries
My philosophy is that the best ideas are those that create a new mind-set or sense a need before others do. When you take that need and combine with it a unique concept you have a winning formula.
My desire is to clearly define and understand who our company is, what our objectives are, and know our industry and marketplace.
I believe we need to connect with both the emotional and practical needs of our customer. In today’s market place it’s about emotions we are selling and the consumer
From conception this project will be green driven on all levels, from design/materials of store to products we sell. There is no creating a demand for buying and supporting green....it is upon us - embracing the understanding that all of us in the 21st century must address the environmental impact of our practices.
Treating our employees with importance will elevate the company to greater heights, our employees will be less likely to leave and in turn strengthen the bond with our customers.
Success to me will be how many people we can bring with us on this enterprise, the investors, employees and eventual shareholders; the more gratifying the victory will be.
Inspiration and creativity drive every moment for me. From the scent of a citrus tree to a broken down barn in the middle of an open field, I find beauty in it all. In business it is important that equal attention be given to creativity as it is to growth and profit.
I have dreamed of a project where I can combine my experience, talents, and passion together and feel very strongly that american plenty is that ultimate challenge and adventure for me and will be for everyone involved.
I am in a position to focus 100% of my time and energy on my dream, I am truly excited about the future of AMERICAN PLENTY.
Lastly I want to thank you for your time. It is my belief your investment in AMERICAN PLENTY will be an opportunity for you to be a part of something big. Some may consider this too challenging but with retail stores leap-frogging over one another on all sides, we have to act. The pioneers are the ones shaping the marketplace. American plenty will usher in a new era and fresh face to the convenience store industry.
Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result our success will be due to a combination of good people, high quality foods and products, a green mindset and hard work.
We would welcome the opportunity to earn your trust and invite you on an investment journey that will revolutionize marketing in the convenience store industry.
Malibu, California 90265
american plenty & american plenty express market are registered names/
concept of american plenty & american plenty express market are registered and solely owned by Karen N. Baxter.
© 2000 AMERICAN PLENTY/All Rights Reserved